Company
About Us
Founded by Rachel Landau in New York City, Grey Matter Concepts is a women-owned brand building better basics for people, for the planet, and for the long run.
It began with a question: What if the basics you wear every day were engineered with the same care and purpose as performance gear or luxury apparel?
Everything we make is an answer to it — thoughtfully designed for daily comfort and backed by real sustainability, verified by data, not declarations. We're here to prove that essentials can be anything but ordinary.
Our Mission
Products that serve people and planet.
Grey Matter Concepts is committed to delivering innovative and sustainable products at affordable prices. We are mindful stewards of our impact on the planet and its people. While creating products that cater to our consumers' needs, we are relentless in our pursuit of serving our employees, our communities, and business partners.
Our Values
What we stand for
Innovation
We are fully committed to innovation across the entire value chain — from sourcing to the hands of our customer.
Sustainability
We are conscious of the world around us and work to make positive contributions and reduce our impact on the environment.
Responsibility
We set and maintain high standards with measured accountability benchmarks for every decision.
Inclusion
We believe our inclusive perspective gives us a competitive advantage and helps us make a better product.
Leadership
Our team brings deep experience across sustainable fashion, supply chain innovation, and ethical manufacturing. We believe diverse leadership makes for better decisions, better design, and a better future.
Rachel Landau
CEO & Founder
Craig Todaro
COO / CFO
Renee Westmoreland
EVP, Sales & Business Development
Danny Lieberman
SVP, Licensing
Martha Silva
SVP, HR & Communications
Sustainability
The GMC Sustainability Lab
We care deeply about how clothes are made, who makes them, and how they serve your every day needs. Our essentials are crafted with consciousness to last long, respect the planet, and deliver comfort you can trust.
An internal framework guides our selection of materials, auditing of factories, evaluation of impact, and improvement of our environmental performance year over year.
0 Million
Bottles of plastic repurposed in 15M+ units of recycled polyester
0%
Products contain recycled or regenerative fibres — innately designed-for-recycling
0%
Transition to preferred cotton (organic / recycled / BCI) by 2026